Ever dreamed of designing consumer packaged goods? The key to great package design is using strategy to capture, serve and delight the product’s target market. In this hands-on workshop, you’ll go through the steps used by major marketing companies in project creation to redesign packaging for an existing product. At the end of the four weeks, you’ll have a full case study to include in your portfolio.
Patrick McNeil, the author of the Web Designer’s Idea Book series and the content director of HOW Interactive Design, has been building websites for years and knows both the design side and the development side. In this workshop, the first in a series, you’ll learn web design fundamentals through videos, readings and links. This design course is for absolute beginners and will teach you the basics of the web and give you a technological understanding of how things work online.