A solid client presentation is just as important as the actual designs you’ve spent weeks finessing. You’re telling a story or presenting a solution to a business challenge. Your client needs to feel like you’ve done your homework, understand all objectives and issues, and are presenting the smartest possible solution.
A creative logo design has to be on point. It has to be relevant. It has to be communicable and most importantly, give your organization a professional, polished and well thought out look. After all, the logo sits at the backbone of any brand. This course will show you how to design a logo that grabs attention. This course starts with mood boards for concept, typography, composition, color, and icons and leads into creating your own logo.
In this course, instructor Chris Converse teaches you how to get hands-on with the aspects of HTML and CSS that allow you to realize your design vision, so that you no longer have to rely on developers to do it for you. By learning how to cut your own graphics and create the HTML and CSS files you provide to your web developers, you’ll regain control and enhance your understanding of web design and overall user experience for future projects.
Learn about organization, relationships, composition, message, experimentation and using expressive typography to solve complex visual problems. Relevant design history and theory are examined in relation to these ideas as well. You’ll have the opportunity to broaden your overall understanding of type, and then dig in and push the limits of your typographic creativity!