Empower yourself with the full scope of knowledge necessary to guide the branding process. We all know it’s about more than just logos, but being able to put yourself in the position of business partner, rather than just the person responsible for artwork, will increase the value that you bring to your job, and your team, no matter where you are in your personal career path.
The course offers a structured deep dive that immerses the student in the world of archetypes in order to create confidence to apply the tool to real-world situations. This course demystifies the concept of archetypes in strategy, communication and design initiatives, discusses real-world examples, and explores the powerful and practical role that archetypes can play in creating and managing an integrated and genuine brand.
In the 1960s, Dr. Bill Haig worked with Saul Bass as his logo planning and account manager, working with all client logo accounts for many years. Dr. Haig benefited from Bass’s teachings, learning about logo design and branding, and went on to develop an approach that he’s coined, “credibility-based logo design.” In this course, Dr. Haig will break down this concept and teach you how to design logos that sell. In just two weeks, you’ll walk away with a greater understanding of how to plan a logo design project with your client, create effective logo design solutions, and be able to pitch yourself and your ideas.
Need to build an identity system from the ground up? Instructor and former HOW art director, Amy Hawk, will take you through the logo design and branding process in this course. You’re not going to be designing logos for fake companies—the entity you’ll be branding is yourself! After you design your logo, Hawk will teach you how to build a full identity system with it. You’ll learn how to make decisions about naming, symbols, color and type, and you’ll design items you’ll be proud to use.
In this course, award-winning designer Jim Krause (author of the popular Index series) will provide you with the idea-starting tools you need to spark appealing, functional and enduring design solutions. Krause will breakdown the process of creating logos—teaching you how to go from research, to sketches, to developing the symbols, emblems and typography that will bring your design to life.
Learn how to do the research and analysis, develop core brand values and purpose, how to understand you’re audience and how to develop the visual vocabulary to communicate your message.
