Design Management: Business Workshops

Chances are, your design education included type, color and layout—but not ROI, strategy, or research. HOW U workshops help designers build the design business management skills you need to become expert consultant to your clients. Learn design marketing strategy, consumer research, and more with HOW U online business workshops.

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Managing a Web Design Project from Start to Finish

Learn how to provide web design project leadership from research all the way through testing. In this course, Dave Holston will teach you about the key research and planning phases that inform the online design process, and about project management tools and techniques that can create efficiencies for you as a manager. In the end, you’ll walk away with the ability to deliver a website that is strategically focused to attract, engage and convert visitors. Learn More →

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Interactive Business Development Bootcamp

Interactive projects can be more complex, more technical, difficult to scope out, challenging to price, and the list goes on. Whether you’re in-house or on your own, a small firm or a freelancer, if you didn’t start as an interactive business, it can be challenging to know where to begin. In this course, Ilise Benun teaches you how to position your creative services to attract the right interactive clients and create proposals that are profitable for you and for them! Learn More →

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Breakthrough Logo Design and Branding Success

In the 1960s, Dr. Bill Haig worked with Saul Bass as his logo planning and account manager, working with all client logo accounts for many years. Dr. Haig benefited from Bass’s teachings, learning about logo design and branding, and went on to develop an approach that he’s coined, “credibility-based logo design.” In this course, Dr. Haig will break down this concept and teach you how to design logos that sell. In just two weeks, you’ll walk away with a greater understanding of how to plan a logo design project with your client, create effective logo design solutions, and be able to pitch yourself and your ideas. Learn More →

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Graphic Design Proposals 101

In this course, instructor Ilise Benun will teach you how to write a proposal, how to weed out bad prospects, and get to know the good ones better before you work with them. Learn how to use the process to your advantage—developing strong connections, so that even if you don’t get the job in question, you’ll have managed to build a relationship with a future. Learn More →