Here you’ll find all recommended continuing education materials, including design education (books,downloads, design tutorials and more) for for HOW U. Use these products to continue learning beyond design workshops from HOW U. All products can be purchased at MyDesignShop.com.
This toolkit makes the familiar concept of “brand archetypes” accessible, and easy to use. Archetypes in Branding: A Toolkit for Creatives and Strategists is a go-to guide that offers a highly participatory and practical approach to brand strategy. Get a 15% coupon for the related HOW U course with purchase.
From David Sherwin, the man that brought you the best selling Creative Workshop, here comes the business side of being creative! Success by Design is a reference for designers to remind themselves of best practices in the industry.
Wouldn’t it be awesome if there was a logo book out there that did more than just plop hundreds of already finished logos in front of you? From Jim Krause, the author of the wildly popular “Index” series, comes a new take on logo books.
In The Strategic Web Designer, Christopher Butler will teach you how to think about the web, and in doing so, prepare you to lead web projects from the critical inception phase through to the ongoing nurturing process every website needs.
In Mastering Typography, typography expert Denise Bosler teaches you EVERYTHING you need to know about the art and science of typography. She details the fascinating history, gives you the correct terminology for pieces of the letter you probably didn’t even notice were there, and shows you how it all comes together.
This collection is what every beginning web designer needs! Discover the best layouts, colors, and styles for websites. Learn how to best use web designing tools to create websites that turn search engine heads.
Information for pricing design services. You will find answers and insights into the questions about the value of your services, reasonable pricing, and how to get clients to appreciate and pay for your work.
The Marketing Mentor eCalendar pops the daily, weekly, and monthly marketing tasks right into your electronic calendar. The 18-page companion guide outlines each one, tells you how to do them PLUS takes you, step-by-step, through the simple process of installing your Marketing Mentor eCalendar, no matter which calendar software you use.
The Designer’s Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches you how to create a smart marketing plan–along with small actionable steps to take to reach your financial goals