Think of HOW Design University as the place for that creative business training you didn’t get in design school. Whether you’re looking to start a design business, specialize in interactive web design, or run a full-service agency, with HOW U’s online workshops you can learn how to effectively manage your business and gain the the skills you need to be profitable.
Ever dreamed of designing consumer packaged goods? The key to great package design is using strategy to capture, serve and delight the product’s target market. In this hands-on workshop, you’ll go through the steps used by major marketing companies in project creation to redesign packaging for an existing product. At the end of the four weeks, you’ll have a full case study to include in your portfolio.
Learn how to provide web design project leadership from research all the way through testing. In this course, Dave Holston will teach you about the key research and planning phases that inform the online design process, and about project management tools and techniques that can create efficiencies for you as a manager. In the end, you’ll walk away with the ability to deliver a website that is strategically focused to attract, engage and convert visitors.
Interactive projects can be more complex, more technical, difficult to scope out, challenging to price, and the list goes on. Whether you’re in-house or on your own, a small firm or a freelancer, if you didn’t start as an interactive business, it can be challenging to know where to begin. In this course, Ilise Benun teaches you how to position your creative services to attract the right interactive clients and create proposals that are profitable for you and for them!
In the 1960s, Dr. Bill Haig worked with Saul Bass as his logo planning and account manager, working with all client logo accounts for many years. Dr. Haig benefited from Bass’s teachings, learning about logo design and branding, and went on to develop an approach that he’s coined, “credibility-based logo design.” In this course, Dr. Haig will break down this concept and teach you how to design logos that sell. In just two weeks, you’ll walk away with a greater understanding of how to plan a logo design project with your client, create effective logo design solutions, and be able to pitch yourself and your ideas.
In this course, instructor Ilise Benun will teach you how to write a proposal, how to weed out bad prospects, and get to know the good ones better before you work with them. Learn how to use the process to your advantage—developing strong connections, so that even if you don’t get the job in question, you’ll have managed to build a relationship with a future.
In this course, you’ll learn how to integrate business considerations into your creative strategies. Learn how you can play a role in the conversations that usually happen before and after a brief is dropped on your desk.
Easy, low-cost strategies for finding great prospects, building relationships with clients and marketing your creative business.
