Our Design Disciplines track gives you the opportunity to refine specific design skills. Everyone can benefit from ongoing professional development, and if you want to advance your career, it’s crucial. HOW Design University focuses in on areas that are especially relevant to designers, and our course instructors are experts in the design industry. Learn from the best, and you can be at your best!
Ever dreamed of designing consumer packaged goods? The key to great package design is using strategy to capture, serve and delight the product’s target market. In this hands-on workshop, you’ll go through the steps used by major marketing companies in project creation to redesign packaging for an existing product. At the end of the four weeks, you’ll have a full case study to include in your portfolio.
Typography is much more than just putting type on a page. It is choosing the right font, learning how to create hierarchy within information, making the type legible and readable, directing the typography to suit the appropriate audience and knowing that you have the power to create awesome design. In this one-week, intensive crash course, typography expert Denise Bosler will show you how to harness the power of typography to tackle any design situation. You’ll begin with the history and basics of typography and letterforms, then move into step-by-step lessons where you’ll design a real-world poster project. You’ll get one-on-one feedback during this week-long project that’ll prepare you for your design future!
Need to build an identity system from the ground up? Instructor and former HOW art director, Amy Hawk, will take you through the logo design and branding process in this course. You’re not going to be designing logos for fake companies—the entity you’ll be branding is yourself! After you design your logo, Hawk will teach you how to build a full identity system with it. You’ll learn how to make decisions about naming, symbols, color and type, and you’ll design items you’ll be proud to use.
In this course, award-winning designer Jim Krause (author of the popular Index series) will provide you with the idea-starting tools you need to spark appealing, functional and enduring design solutions. Krause will breakdown the process of creating logos—teaching you how to go from research, to sketches, to developing the symbols, emblems and typography that will bring your design to life.
Learn about organization, relationships, composition, message, experimentation and using expressive typography to solve complex visual problems. Relevant design history and theory are examined in relation to these ideas as well. You’ll have the opportunity to broaden your overall understanding of type, and then dig in and push the limits of your typographic creativity!
Learn how to do the research and analysis, develop core brand values and purpose, how to understand you’re audience and how to develop the visual vocabulary to communicate your message.
