Breakthrough Website Design Success

Dr. Bill Haig applies his proven “credibility-based logo design”© process to increase website conversion rates and teach designers to create websites that communicate and sell.

In the early stages of the online conversion cycle, it’s common to make judgments based on first impressions – the company logo and home page design. The design of the logo and website must be credible. The customer must trust the company behind the website from a few visual cues at first glance.

If not, over 90 percent of visitors will leave within 10 seconds according to Google Adwords:

“So you refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks. But after looking at your Google Analytics reports you realize that your landing page has a bounce rate of 91 percent. This means that 91 percent of the users coming to your site are quickly glancing around and leaving deciding this site isn’t for them.”

The solution? When a company logo and its website design work together using the principles of credibility persuasion, the two have the potential to trigger greater trust and interaction with the website at first glance. As a designer, your goal is to increase conversion rates for your client. This online course addresses this problem and presents a successful solution. You’ll learn how to use credibility principles in logo and website design to enhance the company credibility traits that lead to online conversions.

This course is about how we persuade and move people to action. You’ll learn to take the power of credibility based logo design working together with credibility based website design (a theory Dr. Haig championed from the teachings of his legendary mentor, Saul Bass) to create websites that reduce lost customers, increase the potential for sales and thus improve conversions.

In one week you will walk away with new knowledge on how to use credibility persuasion principles to design websites which sell. You’ll be able to explain, plan and develop the overall design of websites at the highest professional level.

Dr. Bill HaigDr. Bill Haig is the only Ph.D. in logo design and is considered the authority in the application of source credibility principles to the design of company logos because of his pioneering work in applying credibility principles in communication persuasion following the teachings of his mentor, design legend Saul Bass. He has worked in logo design and branding for more than forty years, and for the past twenty years of those in website design. He coined the term “credibility based logo design” which was first introduced in his bestselling logo book, “The Power of Logos: How to Create Effective Company Logos.”

What Students Are Saying
See what all students are saying about Bill Haig’s HOW U courses (link takes you to Bill’s first course, Breakthrough Logo Design & Branding)…


Workshop Length:

1 week


$120  $29.99 (75% off)

Start Date:

View Workshop Schedule

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  • Master using credibility based logo and website design principles, together, to increase conversion rates & the overall effectiveness of company websites
  • Tap persuasion psychology and communication and apply this knowledge to the overall look of successful websites
  • Improve communication with your client to retain and obtain new business
  • Apply the ten, proven rules for successful website design
  • Use the company website as important branding strategy
Who Should Take This Course:
  • All interactive/website designers
  • In-house and agency designers
  • Agency and account service professionals and strategists
  • Design managers
Prerequisites (or comparable experience):

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  • DAY 1: Introduction: Designing Websites to Communicate and Sell
  • DAY 2: Using Credibility Principles to Persuade
    • How does company credibility persuasion work?
    • Designing the logo as non-verbal communication of source credibility
  • DAY 3: Websites Which Persuade in a Nutshell
    • What can website designers do?
    • Credibility-based logo design process
  • DAY 4: How Does a Graphic Designer Create a Credibility-based Logo Design? An Example.
    • A Credibility-Based Logo Design Case History
    • Credibility-based Website Design
    • An example company credibility traits on the landing page
  • DAY 5: The Ten Essentials for Credibility Based Website Design to Increase Conversion Rates
  • Assignment
  • Quiz