Easy, low-cost strategies for finding great prospects, building relationships with clients and marketing your creative business.
Now is the perfect time to define an online marketing plan that will take your creative design business to new heights. This four-lesson design workshop will teach you online marketing strategies and tactics for using web-based tools to connect with your clients and prospects, build their trust, and develop relationships that lead to new projects.
WORKSHOP BEGINS: View upcoming workshop schedule for dates
WORKSHOP LENGTH: 8 weeks
TUITION: $299.00 ($269 for Design Insiders)
INSTRUCTOR: Ilise Benun
Description:
Ilise Benun, a widely recognized expert on marketing for creative businesses, has developed a series of reading materials, audio and video presentations, and online resources to help you build an effective online marketing plan for your business in four steps. Plus, you’ll get practical exercises and worksheets designed to help you apply what you’re learning to your own business. And you’ll have a chance to interact with other students to ask questions and share your own experiences.
In this course you’ll learn:
- How to identify your ideal target market
- How to find your best prospects, online and offline
- How to build or refine your firm’s website to effectively drum up new business
- How to use LinkedIn find new clients
- And how to use email to strategically stay at the top of your clients’ and prospects’ minds.
Who should take this course:
- Creative professionals who need the tools and guidance to develop an online marketing plan
- Creative professionals who want to expand their reach into new markets using inexpensive online marketing strategies
Recommended materials:
- The Designer’s Guide to Marketing & Pricing
- The Marketing Plan & Calendar: Beginner Edition OR The Marketing Plan & Calendar: Advanced Edition
Course outline:
- Lesson 1: Finding Your Ideal Target Market
- Lesson 2: Building or refining a marketing-smart website
- Lesson 3: Using LinkedIn to find clients
- Lesson 4: E-mail Marketing Strategies That Work
A HOW U workshop is a purely online class—you can work at your own pace between the start and end dates. Each lesson is made up of reading material, related articles and a few videos to watch, with an assignment to test yourself on what you’ve learned. You can also chat with the instructor and the other students on the discussion board. There’s no specific time “class” is in session, so you can log on before you go to work, on your lunch break or in the middle of the night. Visit our FAQ page for more information.