How to Start Your Own Freelance Business

If you’ve ever wanted to be your own boss – to have the freedom to do what you want, when you want and especially, for whom you want, freelancing is the way. It’s not for everyone, and it’s not a piece of cake, but if you are willing to do the work, the rewards are indescribable. But where do you start, and how do you cross over from doing side-projects with a full-time job, to running your own gig?

In this two week course, instructor Ilise Benun will cover the four main areas you need to know to be successful in your venture. You’ll learn about marketing and sales, client relations and etiquette, pricing and taxes, and how to establish a work/life balance. You’ll walk away with a solid understanding of how to get started on your own, and the tools you need to ensure you’re set-up for success.

Ilise BenunIlise Benun is a national speaker and the author of several books including the The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing (HOW Books), The Art of Self Promotion (Marketing Mentor Press) and more. She’s a regular contributor to HOW Design and is the lead editor of the Creative Freelancer Blog. Ilise is a frequent speaker at HOW events, a regular Design Tutorial presenter and the co-founder of the Creative Freelancer Conference. She is the founder of Marketing Mentor, where she works closely with creative professionals, teaching them how to best develop their business through creativity, sell their services and talents, and implement efficient systems and procedures to run the business smoothly.

Workshop Length:

2 weeks


$99 ($89 for VIP)

Start Date:

View Workshop Schedule

Register Now!


  • Find out what it takes to be your own boss
  • Learn what you need to put in place to give yourself the best chance possible at successful freelancing
  • Create the essential materials to set a strong foundation for your freelancing life
Who Should Take This Workshop:
  • Moonlighting freelancers
  • In house designers who may one day go freelance
  • New freelancers who aren’t sure if they can make freelancing work
  • Current freelancers who want to take their business to the next level

Register Now!


WEEK 1: Setting a strong foundation for freelancing
  • What it takes to succeed as a freelancer
  • Setting a strong foundation: your values and your vision
  • The Nuts ‘n Bolts: What you have to have in place
  • Legal Basics of Freelancing
  • The Importance of a strong network
  • The Freedom of Freelancing
  • Assignments: Your Elevator pitch + Who’s in Your Network + Your Goals
WEEK 2: The 4 essential aspects of freelancing
  • Marketing/Sales: Your ideal client and the 5 Best Marketing Tools
  • Client relations: Setting Boundaries
  • Money: Pricing Basics
  • Work/life balance: What is your ideal day?
  • Success stories of freelancers who took the leap
  • Assignment: Ideal Client Worksheet + What Will You Charge? + Your First Boundaries + Your First Marketing Plan + Your First Contract