If you’ve ever wanted to be your own boss – to have the freedom to do what you want, when you want and especially, for whom you want, freelancing is the way. It’s not for everyone, and it’s not a piece of cake, but if you are willing to do the work, the rewards are indescribable. But where do you start, and how do you cross over from doing side-projects with a full-time job, to running your own gig?
In this two week course, instructor Ilise Benun will cover the four main areas you need to know to be successful in your venture. You’ll learn about marketing and sales, client relations and etiquette, pricing and taxes, and how to establish a work/life balance. You’ll walk away with a solid understanding of how to get started on your own, and the tools you need to ensure you’re set-up for success.
Ilise Benun is a national speaker and the author of several books including the The Creative Professional’s Guide to Money
and The Designer’s Guide to Marketing and Pricing
(HOW Books), The Art of Self Promotion (Marketing Mentor Press) and more. She’s a regular contributor to HOW Design
and is the lead editor of the Creative Freelancer Blog. Ilise is a frequent speaker at HOW events, a regular Design Tutorial presenter and the co-founder of the Creative Freelancer Conference
. She is the founder of Marketing Mentor, where she works closely with creative professionals, teaching them how to best develop their business through creativity, sell their services and talents, and implement efficient systems and procedures to run the business smoothly.