Ilise Benun teaches you how to position your creative services to attract the right interactive clients.
Interactive projects can be more complex, more technical, difficult to scope out, challenging to price, and the list goes on. Whether you’re in-house or on your own, a small firm or a freelancer, if you didn’t start as an interactive business, it can be challenging to know where to begin. In this new Interactive Business Development Bootcamp, Ilise Benun will help you position your services to attract the right interactive clients, and create proposals that are profitable for you and for them.
Ilise Benun is a national speaker and the author of several books including the The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing (HOW Books), The Art of Self Promotion (Marketing Mentor Press) and more. She’s a regular contributor to HOW Design and is the lead editor of the Creative Freelancer Blog. Ilise is a frequent speaker at HOW events, a regular Design Tutorial presenter and the co-founder of the Creative Freelancer Conference. She is the founder of Marketing Mentor, where she works closely with creative professionals, teaching them how to best develop their business through creativity, sell their services and talents, and implement efficient systems and procedures to run the business smoothly.
Objectives:
- Learn how to write a positioning statement that defines what you stand for, and what makes you stand out
- Learn how to reinforce that position with case studies and success stories
- Master the art of writing a web design proposal, and what it must include
- Discover the tools you need to do your own cost analysis for appropriate and profitable pricing, especially when collaborating with partners
- Learn how to get paid to write “proposals” for large projects and/or clients who don’t know what they need
- Agency designers
- Creative freelancers
- Firm owners
Outline:
- Video: Presenting Killer Proposals with Ilise Benun
- Video: Talking Turkey on Requests for Proposal with Ilise Benun and Sarah Durham
- Reading: Finding and Qualifying Prospects
- Reading: 5 Steps to Finding the Right Clients
- Reading: Keys 2-4 from The Proposal Bundle for Designers
- Assignment/Worksheet: Your positioning statement
- Video: Scoping An Interactive Project
- Reading: An Alternative to Writing a Proposal
- Video: How One Design Firm Wins 67% of Proposals Submitted
- Reading: Setting Your Prices and Pricing Strategies
- Reading: Positioning Your Price
- Assignment/Worksheets: Hourly rate Worksheet + Overhead worksheet
What students are saying about this course:
“I truly appreciate Mr. McNeil’s attention to detail when explaining even fundamental elements. I think this not only provides instruction on the subject being covered, but also informs the student in a way that they can troubleshoot on their own.” — Elias J.