Workshops for Firm Owners

Are you starting a web or graphic design business? Are you writing a design business plan, but don’t know where to start? Think of HOW U as the entrepreneurial training you didn’t get in design school. Our online workshops will teach you the design management skills you need to run your creative firm profitably, and well.

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Managing a Web Design Project from Start to Finish

Learn how to provide web design project leadership from research all the way through testing. In this course, Dave Holston will teach you about the key research and planning phases that inform the online design process, and about project management tools and techniques that can create efficiencies for you as a manager. In the end, you’ll walk away with the ability to deliver a website that is strategically focused to attract, engage and convert visitors. Learn More →

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Interactive Business Development Bootcamp

Interactive projects can be more complex, more technical, difficult to scope out, challenging to price, and the list goes on. Whether you’re in-house or on your own, a small firm or a freelancer, if you didn’t start as an interactive business, it can be challenging to know where to begin. In this course, Ilise Benun teaches you how to position your creative services to attract the right interactive clients and create proposals that are profitable for you and for them! Learn More →

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Graphic Design Proposals 101

In this course, instructor Ilise Benun will teach you how to write a proposal, how to weed out bad prospects, and get to know the good ones better before you work with them. Learn how to use the process to your advantage—developing strong connections, so that even if you don’t get the job in question, you’ll have managed to build a relationship with a future. Learn More →

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How to Design a Logo: From Brainstorm to Finish

In this course, award-winning designer Jim Krause (author of the popular Index series) will provide you with the idea-starting tools you need to spark appealing, functional and enduring design solutions. Krause will breakdown the process of creating logos—teaching you how to go from research, to sketches, to developing the symbols, emblems and typography that will bring your design to life. Learn More →

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Advanced WordPress

In this course, you’ll learn WordPress skills that will take you from novice, to expert. Jesse Friedman will begin with some foundational basics to get you started, and then will cover WordPress theming and industry best practices. Learn More →