Workshops for Freelancers

If you’re a freelance web designer or freelance graphic designer looking to build your design business, HOW U is your source for professional-level continuing education. With HOW U’s online design workshops you can learn the best ways to market your services, find the right clients, price your work appropriately, and more.

200_beverage_packaing_bootcamp

Beverage Packaging Design Bootcamp

Would you like to delight customers thirsty for good design? Consumer packaged goods expert Jennifer Tausch shares her beverage category-specific experience and guides you in identifying consumers and opportunities in the marketplace in this intensive class for designers with package design experience. Over the course of two weeks, you’ll follow the steps used by major marketing firms to redesign packaging for an existing product in the area of tea, energy drinks or X. At the end of two weeks, you’ll have a full design case study in the category of tea packaging design, energy drink packaging design or X packaging design. Learn More →

200_packagedesignintro

Introduction to Package Design

Ever dreamed of designing consumer packaged goods? The key to great package design is using strategy to capture, serve and delight the product’s target market. In this hands-on workshop, you’ll go through the steps used by major marketing companies in project creation to redesign packaging for an existing product. At the end of the four weeks, you’ll have a full case study to include in your portfolio. Learn More →

200_HowUBootcampsType

Basic Typography Bootcamp

Typography is much more than just putting type on a page. It is choosing the right font, learning how to create hierarchy within information, making the type legible and readable, directing the typography to suit the appropriate audience and knowing that you have the power to create awesome design. In this one-week, intensive crash course, typography expert Denise Bosler will show you how to harness the power of typography to tackle any design situation. You’ll begin with the history and basics of typography and letterforms, then move into step-by-step lessons where you’ll design a real-world poster project. You’ll get one-on-one feedback during this week-long project that’ll prepare you for your design future! Learn More →

MDS-MngWebDesignPrjct-HowU

Managing a Web Design Project from Start to Finish

Learn how to provide web design project leadership from research all the way through testing. In this course, Dave Holston will teach you about the key research and planning phases that inform the online design process, and about project management tools and techniques that can create efficiencies for you as a manager. In the end, you’ll walk away with the ability to deliver a website that is strategically focused to attract, engage and convert visitors. Learn More →

HOWU_Interactive-Business-Bootcamp

Interactive Business Development Bootcamp

Interactive projects can be more complex, more technical, difficult to scope out, challenging to price, and the list goes on. Whether you’re in-house or on your own, a small firm or a freelancer, if you didn’t start as an interactive business, it can be challenging to know where to begin. In this course, Ilise Benun teaches you how to position your creative services to attract the right interactive clients and create proposals that are profitable for you and for them! Learn More →

150_HowUbillH

Breakthrough Logo Design and Branding Success

In the 1960s, Dr. Bill Haig worked with Saul Bass as his logo planning and account manager, working with all client logo accounts for many years. Dr. Haig benefited from Bass’s teachings, learning about logo design and branding, and went on to develop an approach that he’s coined, “credibility-based logo design.” In this course, Dr. Haig will break down this concept and teach you how to design logos that sell. In just two weeks, you’ll walk away with a greater understanding of how to plan a logo design project with your client, create effective logo design solutions, and be able to pitch yourself and your ideas. Learn More →

200-GraphicDesignProposal

Graphic Design Proposals 101

In this course, instructor Ilise Benun will teach you how to write a proposal, how to weed out bad prospects, and get to know the good ones better before you work with them. Learn how to use the process to your advantage—developing strong connections, so that even if you don’t get the job in question, you’ll have managed to build a relationship with a future. Learn More →

HowU_how-to-design-logo_200

How to Design a Logo: From Brainstorm to Finish

In this course, award-winning designer Jim Krause (author of the popular Index series) will provide you with the idea-starting tools you need to spark appealing, functional and enduring design solutions. Krause will breakdown the process of creating logos—teaching you how to go from research, to sketches, to developing the symbols, emblems and typography that will bring your design to life. Learn More →

HDU-AdvancedWP-200

Advanced WordPress

In this course, you’ll learn WordPress skills that will take you from novice, to expert. Jesse Friedman will begin with some foundational basics to get you started, and then will cover WordPress theming and industry best practices. Learn More →

HOW Design University Mastering Type

Mastering Typography

Learn about organization, relationships, composition, message, experimentation and using expressive typography to solve complex visual problems. Relevant design history and theory are examined in relation to these ideas as well. You’ll have the opportunity to broaden your overall understanding of type, and then dig in and push the limits of your typographic creativity! Learn More →