If you’re an in-house designer looking for professional development, HOW Design University can help take you to the next level. Learn about brand strategies, marketing, and maybe even consider some of our web design classes. There’s a great selection of beginner-level courses to choose from.
Ever dreamed of designing consumer packaged goods? The key to great package design is using strategy to capture, serve and delight the product’s target market. In this hands-on workshop, you’ll go through the steps used by major marketing companies in project creation to redesign packaging for an existing product. At the end of the four weeks, you’ll have a full case study to include in your portfolio.
The course offers a structured deep dive that immerses the student in the world of archetypes in order to create confidence to apply the tool to real-world situations. This course demystifies the concept of archetypes in strategy, communication and design initiatives, discusses real-world examples, and explores the powerful and practical role that archetypes can play in creating and managing an integrated and genuine brand.
Learn how to provide web design project leadership from research all the way through testing. In this course, Dave Holston will teach you about the key research and planning phases that inform the online design process, and about project management tools and techniques that can create efficiencies for you as a manager. In the end, you’ll walk away with the ability to deliver a website that is strategically focused to attract, engage and convert visitors.
In the 1960s, Dr. Bill Haig worked with Saul Bass as his logo planning and account manager, working with all client logo accounts for many years. Dr. Haig benefited from Bass’s teachings, learning about logo design and branding, and went on to develop an approach that he’s coined, “credibility-based logo design.” In this course, Dr. Haig will break down this concept and teach you how to design logos that sell. In just two weeks, you’ll walk away with a greater understanding of how to plan a logo design project with your client, create effective logo design solutions, and be able to pitch yourself and your ideas.
Need to build an identity system from the ground up? Instructor and former HOW art director, Amy Hawk, will take you through the logo design and branding process in this course. You’re not going to be designing logos for fake companies—the entity you’ll be branding is yourself! After you design your logo, Hawk will teach you how to build a full identity system with it. You’ll learn how to make decisions about naming, symbols, color and type, and you’ll design items you’ll be proud to use.
In this course, you’ll learn how to integrate business considerations into your creative strategies. Learn how you can play a role in the conversations that usually happen before and after a brief is dropped on your desk.
Learn about organization, relationships, composition, message, experimentation and using expressive typography to solve complex visual problems. Relevant design history and theory are examined in relation to these ideas as well. You’ll have the opportunity to broaden your overall understanding of type, and then dig in and push the limits of your typographic creativity!
Learn how to do the research and analysis, develop core brand values and purpose, how to understand you’re audience and how to develop the visual vocabulary to communicate your message.
